Payment Processing

You have a business, you have a plan, and you have big dreams on how to make it a success. Have you thought about how you will accept credit cards from customers? If you are planning on accepting cash or check only transactions, then you might want to reconsider.

~ “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” ~Peter Drucker

Payment Processing: Should I Accept?

We now know that 67% of all point-of-sale transactions are made with credit or debit cards, and only 27% of purchases are made with cash. In the next 2 years, the number of customers who pay with cash will drop to 23%. So, why do so many merchants refuse to accept payment processing for credit cards? One answer to this is very simple: Fees.

Although business owners do not expect to get something for nothing, the tiered fees, fine print, and confusing contracts offered by various payment processors can be exhausting, confusing, and not to mention expensive. If you accept plastic, you will make less money, right?

Yes, and No.

Yes, you will have to pay for the payment processing services of accepting debit and credit cards. No, you do not have to allow your hard-earned profits to be eaten up by excessive processing fees. Nor do you have to give up your sanity in the process. You just have to know how to choose the best payment processor to accept and process transactions for you.

Payment Processing: Making a Match

Technology is making it incredibly easier for businesses, both large and small, to accept and manage credit card transactions. The days of cumbersome, complicated, expensive, and unreliable machines are gone, making way for more simple payment processing solutions. Customers love the convenience of being able to pay by credit card online and in person. The benefits of accepting plastic greatly outweigh the costs for you and your customers.

~”It’s easy to make a buck. It’s a lot tougher to make a difference.” ~Tom Brokaw
payment processing

You will want to first look for a clear explanation of fees. Most payment processors have complex tiered fee structures, per transaction fees, commissions, service charges, deposit fees, etc. Transparent offers a simple clear cut per-month fee, a small per transaction fee, and then the direct rates of what the credit card associations charge. That’s it. No sign-up or early termination fees. No surprise assessment fees. No Rainy-Monday-in-May fees.

Next, consider the reliability and security of the payment system. Are all transactions encrypted both when a purchase is made, and when funds are moved into your business account? Security concerns are the number one concern of credit card holders, and a major reason for why they may not make a purchase unless they feel absolutely confident that their security is a priority.

Small and mid-size businesses in particular need to pay special attention to their monthly statements. Ask for a sample of a recent statement, and compare them side-to-side to see what you would really be paying. Do not be afraid to ask for a copy of any contracts you would need to sign for each of the companies you are considering.

The Easy Way with Transparent Payment Solutions

You may already have a payment processor, or you may just be researching them. Either way, our easy-to-use virtual terminal, mobile application, simplified fee structure, and secure payment processing options make an inquiry to Transparent Merchant Services a perfect place to start. There are no sign-up fees, no contracts, and no hidden costs.

We wholeheartedly encourage you to compare our services with any other on the market. We are confident we will come out on top of your list. We want you to use Transparent because it’s the best option for your business. Contact us today at www.trytransparent.com to discover how we can help you grow, and save you serious cash in the process. You can even use our unique savings calculator to estimate your savings on a monthly basis.

It’s your hard-earned money; shouldn’t you keep more of it? Yeah, we think so too.